Local Thunder® Online Advertising Report

This report comes from Local Thunder, Inc. a pioneer in local online advertising solutions. Our purpose is to help you gain a clearer picture of the challenges, opportunities, and solutions for capturing local online advertising revenue..

ON TOPIC: THE BATTLE FOR ONLINE REVENUE IS HEATING UP

• While global Internet advertising spending is expected to have risen 84% from 2005 through 2008, small advertisers will drive an increasing share of that money according to a ZenithOptimedia report and Media Life Magazine.
  "Advertisers from smaller categories have been spending more than average on Internet advertising, which is relatively cheap and can be targeted very effectively," says the report. "This makes it suitable for smaller advertisers, for some of which mass-media campaigns would be too expensive and have too much wastage."
• Smaller advertisers mean more efficient ad buying. A recent comScore report notes that Local Search is continuing to drive online traffic for consumers looking for local goods and services.
• According to the latest report from Borrell & Associates, local online advertising will grow to a $7.7 billion category in 2007, reflecting 31.6 percent growth over 2006. According to Borrell "even the tiniest and most remote markets are seeing local businesses experiment with Internet advertising." Seventeen large markets will see more than $100 million spent by local businesses. Real estate, automotive, travel/entertainment, health care, and recruitment are the two categories that show the most promise. Newspapers are going aggressively after online revenues. For information on the full report visit: www.borrellassociates.com.

WHAT DOES ALL THIS MEAN TO YOU?

With small business outlaying more money for online advertising and 109 million Americans using tools like Google, Yahoo, and MSN to find these advertisers every month, you must be prepared to be the destination of choice!

THE LOCAL THUNDER SOLUTION

Local Thunder offers innovative products and solutions that help local TV stations, radio stations, and media groups leverage their strong, offline brands in the online space. Leveraging the cost-effective online technologies, Local Thunder increases a station's sellable inventory, helps attracts new advertisers, and drives new business to existing ones through high-impact, multi-media campaigns. The turnkey solution includes a complete local advertiser showcase featuring rich-content display ads, e-commerce capabilities, and opt-in email campaigns. Sites can be custom-branded to a station's existing look and feel or created with a fresh new look. In most cases, a Local Thunder-powered site can be up and running in as little as eight weeks.

For additional information contact:
Veronique Froment
HighrezPR
veronique@highrezpr.com
(603)537-9248