Local Thunder® Announces New Online Revenue Tools for Local Media Outlets
Company Introduces Quick Start Packages for Vertical Markets, New Geographic Targeting Options and Improved User Functionalities
PORTLAND, Maine, January 17, 2008 — Local Thunder, an innovative developer of next generation online advertising platforms for local media outlets, today announced that it has developed a new set of tools and functionalities designed to extend local affiliates' existing online advertising initiatives and create new revenue opportunities.
Answering stations' needs to increase online inventory and bring in more ad dollars, Local Thunder has developed new vertical-market Quick Start Packages which allow local affiliates to easily create and quickly deploy online showcases for local professional businesses and services. The packages are targeted for legal and medical firms, home improvement, automotive and other business categories.
With the new Quick Start Packages, local professional services and businesses are able to tap directly into the unmatched promotional power and brand recognition of their local TV stations. In return, local affiliates are able to leverage their existing Web presence to build long-lasting, lucrative relationships between their viewers and advertisers in selected vertical sectors. Consumers enjoy a more targeted online shopping experience, thanks to this much needed locally-focused alternative to national search engines.
"At Local Thunder, we are continuously evaluating new technologies and developing new features that enhance our clients' position as the leading Internet experts in their local area. Our new set of tools and consultative services create a flexible platform for media outlets to become the online hub for their local business and consumer communities. Thanks to our new Quick Start Packages, we are now in a position to develop themed online showcases for specific industries and sectors within a matter of weeks", comments Jim Boutin, Local Thunder's COO and co-founder. "By helping local businesses establish or expand their Web presence to the next level, affiliates can now generate revenue from non-traditional advertisers in a wide range of market sectors."
In addition to the Quick Start Packages, Local Thunder is also announcing new geographic targeting features and new functionality designed to speed up customers' check-in and checkout experience.
"As consumers come to the Local Thunder powered online shopping environments to look for local goods and services and take advantage of special programs and promotions, they will be able to easily select a neighborhood, pick a specific business, purchase electronic gift certificates and get easy-to-read maps and printable directions to the business of their choice with just a few mouse clicks," comments Jim Boutin.
Local Thunder offers innovative products and solutions that help local TV, radio stations and media groups leverage their strong offline brands in the online space. Local media in all size markets across North America have chosen Local Thunder as the foundation for their local online revenue strategy and the company's fast growing customer list includes, KWCH in Wichita KS, ABC affiliate KERO 23 in Bakersfield, CA and NBC affiliate WAGT-TV in Augusta GA, to name a few. The Local Thunder organization is a team of experienced broadcast, technology and marketing professionals dedicated to keeping clients on the forefront of Internet localization.
For additional information contact:
Veronique Froment
HighrezPR
veronique@highrezpr.com
(603)537-9248