KNOE Launches Local Online Shopping Environment Developed by Local Thunder®
PORTLAND, Maine, March 27, 2007 — KNOE-TV 8, Louisiana, has officially launched KNOEshopper.com a local online shopping environment powered by the Local Thunder online advertising platform. Through rich-content display ads, ecommerce capabilities and opt-in email campaigns, the Local Thunder platform is helping KNOE extend its strong Internet presence to an active local online advertising showcase. KNOE-TV chose Local Thunder because of its innovative turnkey approach to helping media companies generate Internet-based revenue. The site went live on March 1st with 50 local advertisers.
Attracting New Business and Partnerships
The Local Thunder online advertising solution builds on the value stations bring to their advertisers everyday — branding, promotion and service. Stations sell the feature and content-rich advertising showcase and then promote it using their trusted, local, broadcasting brand. Consumers come to the site to shop local businesses and take advantage of special programs and promotions. Local Thunder helps the station connect advertisers and consumers in a safe, secure and trusted environment before, during and after a purchase decision is made.
According to John Matherne, General Sales Manager, KNOE-TV and KNOE-FM, the station considered several options for generating Internet-based revenue but found nothing that measured up to Local Thunder.
"We wanted a turnkey solution that gives us the ability to attract new business and generate new dollars without touching our on-air inventory and Local Thunder gives us exactly that, "says Matherne. "We go to the advertiser, sell them on the concept and then Local Thunder takes it from there. I can't ask for anything better than that." In addition to generating incremental revenue, Matherne believes that the online shopping environment is helping the station forge new, long-term relationships.
"When selling KNOEshopper.com, we're able to take the spot selling mentality out of the process and move towards a partnership that benefits everyone-our station, our advertisers, and the local consumers." says Matherne. Matherne says that about half of the online advertisers are also on-air advertisers. In addition, half have no Web presence beyond the KNOE site. "Our existing advertisers are excited about the platform because it is a unique product and it offers them a new way to do business," says Matherne. "With non-traditional advertisers, KNOE now has a foothold for building a relationship that will hopefully extend from the Internet to on-air advertising."
Turnkey Platform Connects Advertisers with Consumers
Leveraging the cost-effective online technologies, Local Thunder increases a station's sellable inventory, helps attracts new advertisers and drives new business through high-impact multi-media campaigns. The complete turnkey solution includes rich-content display ads, ecommerce capabilities and opt-in email campaigns. Sites can be custom-branded to a station's existing look and feel, as is the case with KNOE Shopper.com, or created with a whole new look. This approach allows broadcasters to establish or enhance their Internet revenue strategies with minimal resources and in as little as eight weeks.
To view KNOEshopper.com, visit http://www.knoeshopper.com/.
Local Thunder offers innovative products and solutions that help local TV stations, radio stations and media groups leverage their strong offline brands in the online space. The Local Thunder organization is a team of experienced broadcast, technology and marketing professionals dedicated to keeping our clients on the forefront of Internet localization. Coming from the industry, we not only understand the media business, we are also experts in Internet revenue strategies. We are focused on creating client revenue opportunities, increasing profitability and building customer loyalty.
For additional information contact:
Veronique Froment
HighrezPR
veronique@highrezpr.com
(603)537-9248