Local Thunder® Presents Next Generation Online Advertising Platform for Local Media Outlets at NAB Small Market Television Exchange
Local Thunder to Present Info-session on 'Taking Internet Ad Sales to the Next Level'
PORTLAND, Maine, August 30, 2007 — Local Thunder, an innovative creator of next generation online advertising platforms for local media outlets, announced today that it will participate in the NAB Small Market Television Exchange taking place September 27 - 29, 2007 at the Hyatt Regency Lost Pines Resort & Spa in Austin, TX.
On Friday 28th September at 7:30 am, Mic Harris, Local Thunder's Director of Sales and Business Development will present an info-session on 'Taking Internet Ad Sales to the Next Level'. This session will provide a roadmap for sales managers looking to up the ante in their multi-platform selling. Key topics include: selling the concept in your station, finding new business, motivating your selling team, attracting advertisers, and creating traffic-building promotions.
Throughout the conference, Local Thunder will demonstrate its turnkey platform for creating successful local online shopping environments. Through rich-content display ads, e-commerce capabilities and opt-in email campaigns, the Local Thunder platform helps television stations drive new business through high-impact multi-media campaigns.
The Local Thunder online advertising solution builds on the value stations bring to their advertisers everyday - branding, promotion and service. Stations sell the feature and content-rich advertising showcase and then promote it using their trusted, local, broadcasting brand. Consumers come to the site to shop local businesses and take advantage of special programs and promotions. Local Thunder helps stations connect advertisers and consumers in a safe, secure and trusted environment.
Leveraging cost-effective online technologies, Local Thunder increases a station's sellable inventory, helps attracts new advertisers and drives new business through high-impact multi-media campaigns. Sites can be custom-branded to a station's existing look and feel or created with a whole new look. This approach allows broadcasters to establish or enhance their Internet revenue strategies with minimal resources and in as little as eight weeks.
"Local Thunder's unique program combines the power of television and the Web together with unmatched support services and consultative expertise to allow local broadcasters to reach businesses that traditionally cannot afford to advertise on TV. It's revenue from an untapped source and virtually assures that local stations enjoy revenue from new customers as soon as their site is running," said Jim Boutin, Local Thunder's COO and co-founder.
Local Thunder offers innovative products and solutions that help local TV, radio stations and media groups leverage their strong offline brands in the online space. Local media in all size markets across North America have chosen Local Thunder to as the foundation for their local online revenue strategy and the company's fast growing customer list includes KNOE-TV 8 in Louisiana, ABC affiliate KERO 23 in Bakersfield, CA and NBC affiliate WAGT-TV in Augusta GA, to name a few. The Local Thunder organization is a team of experienced broadcast, technology and marketing professionals dedicated to keeping clients on the forefront of Internet localization.
For additional information contact:
Veronique Froment
HighrezPR
veronique@highrezpr.com
(603)537-9248