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As a newspaper, you may have been among the first adopters in the wave of Internet content sites. But is your paper leaving Internet advertising revenue on the table? Local online advertising has exploded into a multi-billion dollar opportunity. Local Thunder, an online advertising pioneer, can help you create, sell and maintain a rich content Internet marketplace with long-term revenue potential.
Advertisers have information that consumers want, details of which can exceed the limits of traditional print and banner advertising. Your newspaper has branded equity in your community and you've earned the trust of your readership. If you build an Internet marketplace, filled with rich content on local advertisers, they will come.
Local Thunder can help you make the transition into Internet advertising both smooth and lucrative. You don't need to make a big investment in staff to maintain your Web marketplace. We'll do it for you.
Visitors to your advertising site are not looking for news, weather or sports; they are qualified shoppers, in search of information and discounts. Our e-commerce component allows advertisers to sell discounted gift certificates with instant gratification for shoppers who receive them via email within seconds of a secure transaction. Approximately three quarters of all members opt-in to receive bi-weekly emails with the latest deals and offers.
When advertisers experience the bump in sales and understand the value of the Internet exposure you are offering, they become a source of sustainable, long-term revenue—hundreds of thousands of new revenue dollars annually.
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